Venture studio · Netherlands · Europe
We build things worth building.
We turn meaningful problems into products, products into ventures and ventures into growing companies.
Lab of Awesome
Why we exist
There are plenty of good ideas. Very few get properly built.
Technology has made it easier than ever to create something new. Turning an idea into a company still takes product, technology, brand, distribution, sales, marketing, capital, team and relentless execution.
That is the field we work in.
- 01Product
- 02Technology
- 03Brand
- 04Distribution
- 05Sales
- 06Marketing
- 07Capital
- 08Team
- 09Operations
Together they create
Growth.
What we do
From problem to growing company.
01
Discover
Find meaningful problems and opportunities.
02
Validate
Test whether the opportunity deserves to exist.
03
Build
Create the product, technology and proposition.
04
Launch
Put it into the real world.
05
Grow
Find customers, distribution and repeatable revenue.
06
Scale
Build the team, organisation and capital around success.
Building the product is only half the job.
One lab. Multiple ventures.
Different industries. Same obsession.
01 · Consumer technology
Remember the events you don't want to forget.
- Stuubs is building the personal memory layer for live events.
- People capture the artists they saw, their photos, videos, ratings and personal journey.
- Afterwards those digital memories can become something physical, including their own event photobook.
- Live experience
- Personal journey
- Memory
For fans
A personal event diary.
For events
Engagement, insight and new products.
02 · Healthcare transformation
More time for care. Less time lost to the system.
- Woonzorg Lab helps elderly care organisations rethink how their organisation works — through technology, data, automation and responsible AI.
- We don't start with technology. We start with the work: processes, people, bottlenecks and opportunities.
- Technology and business transformation, in the same programme.
- Understand
- Redesign
- Build
- Adopt
- Improve
Starting in Dutch elderly care. Designed with European healthcare in mind.
03 · Autonomous systems
Autonomy belongs on the water too.
- Dutch USV Technologies explores and develops unmanned surface vessels and autonomous maritime systems.
- A deep-tech venture, still in an earlier validation phase.
- From offshore and inspection to security, monitoring and other applications that become possible when vessels no longer require people onboard.
- Sensing
- Navigation
- Control
- Autonomy
- Applications
04 · LegalTech
Losing your job is complicated enough.
Understanding what happens next shouldn't be.
- Ontslagmaatje helps employees navigate dismissal and reorganisations.
- It turns complex documents, rights, timelines and options into a clear personal journey.
- Your situation
- Your documents
- Your options
- Your next step
The model
Four companies. One underlying engine.
We don't build from zero every time. Knowledge, technology, methods, network and capabilities move between ventures.
LabofAwesome
- Strategy
- Entrepreneurship
- Product
- Technology
- AI
- Brand
- Growth
- Sales
- Operations
- Capital
Stuubs
GROWING
Woonzorg Lab
BUILDING
Dutch USV Technologies
VALIDATING
Ontslagmaatje
BUILDING
Every venture makes the Lab stronger. The Lab makes every next venture faster.
And we can build with others
Some of the best opportunities already exist inside companies.
Companies often have the domain knowledge, the customers, the problem, the data and the distribution — but not the team or operating model to turn an opportunity into a new technology company.
You know the industry. We know how to build.
Explore
Start with an opportunity and discover whether something deserves to be built.
Build
We build the product or venture as an entrepreneurial partner.
Partner
PreferredWhen the opportunity earns it, build and own the new venture together.
We would rather own the outcome together than optimise billable hours.
What we are really building
Lab of Awesome is not one company.
It is an engine for creating the next ones.
Today
Four ventures
Tomorrow
New problems, industries and founders
Stuubs
Woonzorg Lab
Dutch USV Technologies
Ontslagmaatje
Next?
Next?
Next?
Next?
This is where you come in
Who should we be talking to?
Customers
Who has a problem one of these ventures could solve?
Connections
Who in your network should know that we are building this?
Expertise
Who understands one of these industries better than we do?
Opportunities
What problem or market are we completely overlooking?
Maybe you're a customer. Maybe you're a partner. Maybe you know the person we should meet next.
Let's find out.